My experience as a creative for brands and as a journalist shapes the stories I like to tell—fueled by curiosity and appreciation for the human condition.
What I like about the way media and advertising are shifting is that the word "content" is providing a more intimate and spontaneous approach to storytelling. It is making brands more aware of how they can be useful for the consumer, even by giving helpful advice, providing a service, or simply by entertaining.
My goal is to continue telling stories that inspire people to take action, whether it be as small as purchasing a stamp or as big as learning how to take care of your children.
I love street photography. Check out my project Urban Safari
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