Look Who Just Swung In
To promote the speed, agility, and reliability of the Priority Mail of the United States Post Service, we teamed up with Sony’s The Amazing Spider-Man to deliver a multimedia campaign with superhero results on brand perception and online consumer engagement.
The campaign created TV spots, digital media, on-air integrations, mail packaging, and stamps, delivered over 2.5 billion impressions and drove both online consumer engagement and Priority Mail box orders.
We transformed USPS.com by giving it a new look, driving visitors to watch the commercial, offering the option to order stamps and boxes, and providing retail shipping services at a discounted price.
On-Air Media Integration: Spidey Visits Ellen
During one of Ellen’s shows she talks about the new partnership between Spider-Man and USPS. The superhero drops in personally to show off his limited-edition Priority Mail boxes.
Spider-Man Catches a Ride
Spider-Man and USPS trucks have a lot more in common than meets the eye. They’re both quick, strive to do their best, and always care most about serving the people.
Priority Mail Boxes & Stamps Deliver Excitement
We produced limited-edition Priority Mail packages and custom stamps available for purchase online for consumers to get in on the Spidey action.