Getting Your Baby to Sleep                   Isn't an Easy Task 

That's why first-time dad Louis and his daughter Tilly teach us how a baby can fall asleep faster, and sleep longer. 


Three Steps to Success

A simple bedtime routine helps the baby (and her parents) sleep better and longer.

Episode 1: Louis and Tilly show us that a good night's sleep starts in the water!

Episode 3: Louis and Tilly teach us a few tricks right before getting tucked in.

Episode 2: A parent's touch can change everything. 

All campaign components were designed to connect with various elements of the App. 
For example, during featured tips in the episodes, such as playing lullabies, parents will receive a live message recommending music from the App.

The TV spots served as teasers for the episodic content and drove viewers to download the JOHNSON'S® Baby Bedtime Sleep App to learn more tips and tricks.