Three Steps to Success
A simple bedtime routine helps the baby (and her parents) sleep better and longer.
All campaign components were designed to connect with various elements of the App.
For example, during featured tips in the episodes, such as playing lullabies, parents will receive a live message recommending music from the App.
The TV spots served as teasers for the episodic content and drove viewers to download the JOHNSON'S® Baby Bedtime Sleep App to learn more tips and tricks.