Three Steps to Success
Louis and his daughter Tilly demonstrate how a simple 3-step bedtime routine (warm bath, a gentle massage, and a quiet activity) can help the baby, and even her parents, sleep better and longer.
All campaign components were designed to connect with various elements of the App. For example, during featured tips in the episodes, such as playing lullabies during the Quiet-Time Activity, a live message recommending music from the App appeared.
The TV spots served as teasers for the episodic content and drove viewers to download the JOHNSON'S® Baby Bedtime Sleep App to learn more tips and tricks.