It’s something that you nurture every day as an evolving process. It’s not something that just “happens” but a continuous learning of new things and improving your sense of aesthetics. The more dedicated you are to this process, the more tools you have to craft and communicate ideas with clarity and sophistication.
One of my favorite writers, Julio Cortázar, talks about writing as a way to investigate human destiny. Similarly, my experience as a journalist and as a creative for brands shapes the stories I like to tell--fueled by curiosity and appreciation for the human condition. I’m also a big fan of narrative journalism, where research and observation strive for a greater truth.