Gentlemen, This Is Vodka! 

Ketel One's 300-year tradition of perfecting craft distilling inspires this audio series on how to exceed in simple, everyday activities.


  1. CONFIRM THAT THE PALM OF YOUR RIGHT HAND IS NOT SWEATY. EXTEND YOUR ARM AT A RIGHT ANGLE.

  2. ESTABLISHING EYE CONTACT, OPEN YOUR HAND WITH THE THUMB POINTING UP. ADD AN ELEGANT PHRASE, SUCH AS “ENCHANTÉ”.

  3. WHEN YOUR COUNTERPART REACHES OUT, GRAB HIS HAND WITH DETERMINATION, BUT BE CAREFUL NOT TO HURT HIM. KEEP YOUR GRIP FOR THREE COUNTS: ONE MISSISSIPPI, TWO MISSISSIPPI… THREE MISSISSIPPI.


CLIENT: KETEL ONE VODKA

ROLE: CREATIVE/copyWRITER

AGENCY: GREY, NEw york


 

  1. DETERMINE WHETHER THE ACT IS WORTH CELEBRATING, CLAPPING BY YOURSELF IN A CROWDED PLACE IS LIKE GETTING OUT OF A POOL AND NOT REALIZING THAT YOUR SWIMSUIT IS DOWN.

  2. GENTLY ARCH YOUR PALMS, AND THEN CLAP THEM TOGETHER. THE DISTANCE BETWEEN THEM SHOULD NOT EXCEED 8.7 INCHES.

  3. LOOK AROUND AND SMILE, IT WILL COMMUNICATE EMOTION, AND WILL HELP YOU KNOW WHEN TO STOP CLAPPING.


  1. SIT DOWN AND SELECT WHICH FOOT TO START WITH. SLIPPING ON LOAFERS WHILE STANDING IS AS DANGEROUS AS A SURGEON WITH HICCUPS.

  2. NOW, HOLD THE SHOE FROM BEHIND AND INSERT THE CORRESPONDING FOOT AT AN ANGLE NOT EXCEEDING 45.3 DEGREES, THIS WILL PREVENT THE SHOE FROM ROLLING UNDER YOUR HEEL.

  3. STILL SITTING, REPEAT THE PROCEDURE WITH THE OTHER FOOT.