The cause is more important than the cure 

In this educational campaign for Children’s Benadryl, a real mom shares her stories of discovering and treating her son's allergies.

Through TV spots, a web series and social media content, parents learn tips like how to distinguish between allergy and cold symptoms or how to best keep allergies out of the house.

 

The campaign kicked off with a commercial where Patty talks about her son's allergies. It then invites viewers to learn more about their personal story through other pieces of content.


Using her own mobile device, Patty recorded quick video tips for other parents on how to prevent allergy symptoms. This snackable content was created in partnership with Facebook and YouTube.


Our episodic content maintained a conversational tone to engage viewers on the useful details of how to recognize and treat allergies.

Episode 1: Allergies or Cold? Pixie seeks Patty’s advice because she suspects that her daughter has allergies.

Episode 2: Allergies at Home Pixie and Patty discuss how allergy symptoms can start at home over a cup of cafecito.

 

 

 

 

Episode 3: Winning the Allergy Game. On their way to a baseball game, Patty gives Pixie useful tips on preventing and treating allergies in the outdoors. 


Supportive social media content on Facebook focused on providing useful information about allergies to parents.

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