To introduce the Cruze, Chevy's latest addition to the family, the stories of this campaign accomplished connecting the technical improvements in the car to situations experienced by young and unstoppable Latinos.

The impressive fuel efficiency of 42 Miles Per Gallon became the "Keep Driving Until You're Ready" feature; a modern Turn-By-Turn Navigation System turned into an "Emergency Diaper Locator." 

Print and multimedia placements were developed in support of the brand spots. Español

We established language and tone for the relaunch of Chevy’s website ensuring all language was consistent and appealing to all Spanish nuances in the U.S.