Stories From The Road
With the goal to introduce the Cruze, Chevy's latest addition to the family, the stories of this campaign accomplished connecting the technical improvements in the car to situations experienced by young and unstoppable U.S. Latinos who look for a car to help them reach their goals.
Features like the impressive fuel efficiency of "42 Miles Per Gallon," became "Keep Driving Until You're Ready" and "Turn-By-Turn Navigation System" became an "Emergency Diaper Locator."
Print and multimedia placements were developed in support of the brand spots.
We established language and tone for the relaunch of Chevy’s website ensuring all language was consistent and appealing to all Spanish nuances in the U.S.