Need an Emergency Diaper Locator?
To introduce the Cruze, Chevy's latest addition to the family, the stories in this campaign rename revolutionary features of the car as familiar problem solvers for young and unstoppable Latinos.
ROLE: SENIOR COPYWRITER
AGENCY: LATINWORKS, AU
A modern Turn-By-Turn Navigation System turned into an "Emergency Diaper Locator"; the fuel efficiency of 42 Miles Per Gallon became the "Keep Driving Until You're Ready" feature, and the biggest interior space in its class turned into "Room for Unexpected Passengers."