One Family, Many Stories. 

To help Johnson & Johnson connect with Hispanics, this multi-brand and multimedia bilingual campaign provides a look into a real Latino family in the U.S.

TV spots leveraged the family as the foundation for telling a variety of Johnson & Johnson brand stories.

Documentary episodes provided intimate views into important family moments and topics inherent to the U.S. Hispanic culture and their interaction with everyday brands.



CLIENT: JOHNSON & JOHNSON

ROLE: ACD, WRITER

AGENCY: UM (UNIVERSAL MCCANN, NY)


 

SOCIAL MEDIA & PARTNERSHIPS

The campaign’s Facebook page provided daily content around Hispanic traditions and events resulting in a 75,000+ follower increase.

Since soccer played a key role in the family's daily life, we developed a partnership with FIFA World Cup creating exclusive content around their excitement watching the matches.

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COHESIVE MEDIA PLAN

Print, coupons and retail activations were produced to complement media partnerships like programming integrations and influencer efforts. Banners were also distributed on high-traffic sites such as Univision in support of each brand spot.

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