One Family, Many Stories.

This bilingual, multi-brand, multimedia campaign aimed to connect Johnson & Johnson with the Hispanic community by offering a glimpse into the lives of a real Latino family in the U.S.

TV spots leveraged the family as the foundation for telling a variety of Johnson & Johnson brand stories.

Documentary episodes provided intimate views into important family moments and topics inherent to the U.S. Hispanic culture and their interaction with everyday brands.

 

Cohesive Media Plan

Print, coupons and retail activations were produced to complement media partnerships like programming integrations and influencer efforts. Banners were also distributed on high-traffic sites such as Univision in support of each brand spot.

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