One Family, Many Stories.
To help Johnson & Johnson connect with Hispanics, this multi-brand and multimedia bilingual campaign provides a look into a real Latino family in the U.S.
TV spots leveraged the family as the foundation for telling a variety of Johnson & Johnson brand stories.
Documentary episodes provided intimate views into important family moments and topics inherent to the U.S. Hispanic culture and their interaction with everyday brands.
CLIENT: JOHNSON & JOHNSON
ROLE: ACD, WRITER
AGENCY: UM (UNIVERSAL MCCANN, NY)
SOCIAL MEDIA & PARTNERSHIPS
The campaign’s Facebook page provided daily content around Hispanic traditions and events resulting in a 75,000+ follower increase.
Since soccer played a key role in the family's daily life, we developed a partnership with FIFA World Cup creating exclusive content around their excitement watching the matches.
COHESIVE MEDIA PLAN
Print, coupons and retail activations were produced to complement media partnerships like programming integrations and influencer efforts. Banners were also distributed on high-traffic sites such as Univision in support of each brand spot.