Getting Babies Ready For Bed Isn't an Easy Task. 

That's why first-time dad Louis and his daughter Tilly teach us how a baby can fall asleep faster and sleep longer with a simple bedtime routine that promotes the JOHNSON'S® Baby Bedtime Sleep App.

The TV spots served as teasers for the episodic content and drove viewers to download the app to learn more tips and tricks.



CLIENT: JOHNSON'S® Baby Bedtime Sleep App

ROLE: ACD, WRITER

AGENCY: UM (UNIVERSAL MCCANN, NY)


 

Episodic Content

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