Getting Babies Ready For Bed Isn't an Easy Task.
That's why first-time dad Louis and his daughter Tilly teach us how a baby can fall asleep faster and sleep longer with a simple bedtime routine that promotes the JOHNSON'S® Baby Bedtime Sleep App.
The TV spots served as teasers for the episodic content and drove viewers to download the app to learn more tips and tricks.
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CLIENT: JOHNSON'S® Baby Bedtime Sleep App
ROLE: ACD, WRITER
AGENCY: UM (UNIVERSAL MCCANN, NY)
Episodic Content
