The Sound Of the New Generation
Multiculturalism is the new mainstream. Many artists in the charts today are young and multicultural, just like their fans. So to increase brand consideration among the 22 million US Latino millennials, this campaign embraced Hispanic and American cultures and created a bicultural message that celebrates community, culture, and diversity.
AGENCY: P2050 New York
PLAYING WITH PLAYLISTS
The campaign focused on promoting Spotify's robust Latin catalog through playlists such as Baila Reggaeton and Mexillennials.