The Sound Of the New Generation

Multiculturalism is the new mainstream. Many artists in the charts today are young and multicultural, just like their fans. So to increase brand consideration among the 22 million US Latino millennials, this campaign embraced Hispanic and American cultures and created a bicultural message that celebrates community, culture, and diversity.

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CLIENT: SPOTIFY

ROLE: CREATIVE/WRITER

AGENCY: P2050 New York


 

PLAYING WITH PLAYLISTS

The campaign focused on promoting Spotify's robust Latin catalog through playlists such as Baila Reggaeton and Mexillennials.

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