Look Who Just Swung By

To promote the speed and reliability of the Priority Mail service, this multimedia campaign for the US Postal Service teamed up with Sony’s The Amazing Spider-Man and created superhero results.

The adventures began with a short film alerting audiences that Spider-Man had a very important mission: to deliver his new film on the night of its premiere. The spot was directed by Marc Webb (The Amazing Spider-Man II) and features a cameo of comic legend Stan Lee.


CLIENT: USPS/SONY

ROLE: ACD/Writer

AGENCY: UM (Universal McCann, NY)


 

SUPERHERO RESULTS

Amazing Delivery  has been the most effective campaign for USPS to date. It delivered over 2.5 billion impressions and drove both online consumer engagement and Priority Mail box and stamp orders.

Perceptions of reliability, fast delivery and ease of use increased substantially. Consumer display and online video performed with superhuman strength, and social presence broke records.

We produced limited-edition Priority Mail packages and custom stamps available for purchase online for consumers to get in on the Spidey action.

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CatchING a Ride

We wrapped nearly 2000 iconic mail trucks in images of Spider-Man carrying a Priority Mail box, something that USPS had never done before!

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