Look Who Just Swung By
To promote the speed and reliability of the Priority Mail service, this multimedia campaign for the US Postal Service teamed up with Sony’s The Amazing Spider-Man and created superhero results.
AGENCY: UM (Universal McCann, NY)
Amazing Delivery has been the most effective campaign for USPS to date. It delivered over 2.5 billion impressions and drove both online consumer engagement and Priority Mail box and stamp orders.
Perceptions of reliability, fast delivery and ease of use increased substantially. Consumer display and online video performed with superhuman strength, and social presence broke records.
We produced limited-edition Priority Mail packages and custom stamps available for purchase online for consumers to get in on the Spidey action.
CatchING a Ride
We wrapped nearly 2000 iconic mail trucks in images of Spider-Man carrying a Priority Mail box, something that USPS had never done before!