This multimedia campaign for the US Postal Service teamed up with Sony’s The Amazing Spider-Man and created superhero results.
The adventures began with a short film alerting audiences that Spider-Man had a very important mission: to deliver his new film on the night of its premiere.
The spot was directed by Marc Webb (who also directed the film). It features a cameo of comic legend Stan Lee.
Amazing Delivery has been the most effective campaign for USPS to date. It delivered over 2.5 billion impressions and drove both online consumer engagement and Priority Mail box and stamp orders.
Consumer display and online video performed with superhuman strength, and social presence broke records.
We wrapped nearly 2000 iconic mail trucks in images of Spider-Man carrying a Priority Mail box, something that USPS had never done before.
We also produced limited-edition Priority Mail packages and custom stamps, available for purchase online.
